What is Developer Relations?Given at APIdays Amsterdam.
You have an API, but now what? It’s not a simple case of waiting for the developers to come to you—you have to go find them. And a good Developer Relations team is going to do exactly that for you. Straddling the line between marketing and product, developer relations is the art of reaching out to developers, empathizing with them, showing them how your API makes them more powerful, and folding their feedback into the product development cycle.